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3dfx to stop making graphics cards.

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  • 3dfx to stop making graphics cards.

    LAS VEGAS (CNNfn) - Two years after striking out in a new direction, graphics-chip maker 3dfx is going back to its roots in an attempt to regain the company's dwindling strength in an increasingly tight market.
    The company plans to close its Juarez, Mexico, card manufacturing plant and remove itself from the business of building the graphics cards that reside in desktop PCs. This is an abrupt switch from the December 1998 takeover of STB Systems, which 3dfx heralded as a move that would put them in charge of their own destiny. Instead, that move -- combined with numerous production delays and supply problems -- has removed the company from its once-dominant position in the industry.

    "We're trying to be more fiscally responsible," said Lisa Grubb, a spokesperson for the company. "Basically, we're reinventing ourselves."


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