Why Do the Abbotts Wait, While the Zimmermans Rush to Buy?

[Rakido]

actually quite interesting to read, the official PDF is linked at the end of the article.

People waiting in line for days for the latest must-have product are probably a bunch of Zimmermans, Youngs, and, yes, Wilkinses, according to a truly bizarre new study. It's apparently all the fault of elementary school teachers overusing alphabetical order.

http://io9.com/5738057/people-at-the...e-at-the-front


R.