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New York Times: HULU IPO?

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  • New York Times: HULU IPO?

    Long NetFlix and Hulu (original) users we recently were invited to test Hulu Plus, which has a lot of new movies and network content (though being new the list is far from NetFlix's). We've been very pleased and expect our Sony BR decks plugins to soon include one for Hulu Plus to go along with NetFlix, Amazon PPV and the other services it can stream.

    Pluses are that both NetFlix and Hulu Plus are signing deals left and right with movie and TV studios for early access to their newer productions, a total reversal from a year ago when all the streaming sites got were outdated and some TV content. Seems they got wind of the skyrocketing viewership at both - especially in light of connected TV's and BR decks.

    Cable/satellite who? With all the major content appearing there, including HD, that won't be long coming as producers and viewers wouldn't mind one bit cutting out expensive middlemen.

    Link....

    Hulu Is Said to Be Ready for an I.P.O.

    By ANDREW ROSS SORKIN and MICHAEL J. de la MERCED
    Published: August 16, 2010

    Hulu, the rapidly growing hub for online television and movies, aims to go public through an offering that could value the company at more than $2 billion, according to people briefed on the matter.

    In recent weeks, Hulu executives have begun talking to investment banks about pursuing an initial public offering as soon as this fall, these people said. These people were granted anonymity because the discussions are still private.

    Such a move would be one of the most prominent media offerings this year, building off its success in streaming popular shows like “Glee” and “Modern Family.”

    But despite its status as a big player in online video, the company currently makes little in the way of profit. In May, it reported taking in more than $100 million in revenue last year, though it added that it was on track to make that amount again by the middle of this year.

    It plans to add a $9.99-a-month subscription service soon alongside its core advertising-supported business. Analysts say the move could build up its strengths against rival video-streaming services like Netflix and a rumored update to Apple TV from Apple.

    An offering would be among the most significant developments for Hulu in its three-year history. Founded as a joint venture of the News Corporation, the Walt Disney Company, NBC Universal and the private equity firm Providence Equity Partners, Hulu aimed to be a counterweight to YouTube and other free video sites.

    YouTube was bought in 2006 by Google for about $1.65 billion, and has remained the undisputed leader in online video, with about 144.5 million viewers in June, according to comScore, the measurement company. Yet YouTube has been notoriously unprofitable since its acquisition, though analysts predicted this year that the service would turn a profit in 2010.
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    Last edited by Dr Mordrid; 16 August 2010, 14:10.
    Dr. Mordrid
    ----------------------------
    An elephant is a mouse built to government specifications.

    I carry a gun because I can't throw a rock 1,250 fps
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