DreamWorks Animation, Paramount, Universal and Warner join IT and consumer electronics industry leaders to extend and promote interactive experiences beyond optical media to new platforms
TOKYO and REDMOND, Wash. -- Oct. 5, 2007 -- Toshiba Corp. and Microsoft Corp. today announced plans to form the Advanced Interactivity Consortium (AIC), an open forum aimed at the promotion of superior interactivity for a wide range of next-generation consumer devices, digital content and distribution scenarios. The newly formed organization's mission is to maximize consumer satisfaction worldwide by accelerating industrywide adoption of advanced interactivity and interoperability across a broad array of HD DVD products.
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