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Cisco dropping Linksys name

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  • Cisco dropping Linksys name



    Cisco disconnects Linksys brand

    Cisco will ditch the Linksys brand to bring all SMB and consumer gear under its single networking omnicorp banner.

    CEO John Chambers blabbed the plan to journalists at a European roundtable last week.

    Chambers opined: "The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."

    Cisco paid $500m for Linksys in 2003. Though Chambers was unspecific, it looks set to disappear from shelves sometime this year. The integration process is almost complete, he said, with Linksys stock being run down.

    All Cisco kit, from cheapo home wireless hubs up to fat military-capable setups will soon bear the Cisco brand.
    Dr. Mordrid
    ----------------------------
    An elephant is a mouse built to government specifications.

    I carry a gun because I can't throw a rock 1,250 fps

  • #2
    I think we all saw it coming. Eventually every band gets absorbed.
    “Inside every sane person there’s a madman struggling to get out”
    –The Light Fantastic, Terry Pratchett

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    • #3
      Apparently not...




      Jörg
      pixar
      Dream as if you'll live forever. Live as if you'll die tomorrow. (James Dean)

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      • #4
        Aww, too bad! If Cisco made, branded, AND supported all the products, I'd be a happier camper!
        The Internet - where men are men, women are men, and teenage girls are FBI agents!

        I'm the least you could do
        If only life were as easy as you
        I'm the least you could do, oh yeah
        If only life were as easy as you
        I would still get screwed

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        • #5
          So for the "near term," the Linksys brand will stay. In the long term, they will "examine their branding strategy going forward."
          "Near term" in marketing is what, 6 months to a year?
          Dr. Mordrid
          ----------------------------
          An elephant is a mouse built to government specifications.

          I carry a gun because I can't throw a rock 1,250 fps

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          • #6
            Originally posted by Dr Mordrid View Post
            "Near term" in marketing is what, 6 months to a year?
            Longer than that
            Ladies and gentlemen, take my advice, pull down your pants and slide on the ice.

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