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Good-bye Video; Hello Data?
Fueled by cheaper, higher-capacity storage, field production gear continued its drive toward ever-greater capture resolutions at this year's NAB show. Content distribution, meanwhile, is moving in two divergent directions—toward lesser quality and lower bitrates for delivery to the postage-stamp screens of mobile phones and iPods, as well as toward 4K DCI-specified projection for movie theaters. High-definition video, which has just started to surpass standard-def as the industry's principal production format, is likely to be eclipsed by data formats that sever all ties to what we've come to regard as "video." HD and SD video won't disappear: television and cable will continue to deliver video to consumers for the foreseeable future. However, if you're contemplating upgrading from SD to HD production, you should realize that now is your opportunity to move to a data-centric approach to production.
Jerry Jones
