Why HDTV Owners Don't Watch HDTV

[Jerry Jones]

http://tinyurl.com/y9dkxd

Frank N. Magid Associates recently reported that only about 50 percent of HDTV owners had their TVs set up to watch high-def.

Jerry Jones

http://www.jonesgroup.net

[Dr Mordrid]

Availability for one, cost for two...at least as far as Comcast goes.

We in satellite-land have it a bit better off. We have 4 local HD channels + 30 DishHD Premiums + 30 premiums + the full SD list including local.

All for $5 more than Comcasts SD premium service.

[Jerry Jones]

I met Frank Magid during a seminar at his Marion, Iowa company headquarters.

I didn't like the guy.

Some say he's a genius.

I have always doubted that.

I think it's the other way around.

The TV executives who hired him were idiots.

Hey, Frank, people who have a huge library of standard definition DVDs aren't going to throw away that entire library so they can buy each movie a second time -- at a price premium -- on high definition DVD discs that might be casualties of the format war just so they can watch DVDs in high definition on their new HDTVs.

Hey, Frank, ever heard of the high definition DVD Disc Format war?

Frank's company employed "consultants" who repeatedly told us what we already knew when I worked in TV news.

Worse, many of the Magid consultants had no significant experience.

A few months ago, their talent bank person told me on the phone that they didn't even have DVD burning capability.

Amazing.

There's no way I'm going to replace my vast standard definition DVD collection with high definition counterparts.

It would cost me a fortune.

And the DVDs I have give me all the quality I need.



Frank, consumers don't need to be "educated."

They'll educate themselves.

Jerry Jones'

http://www.jonesgroup.net