August 7, 2006
Google Goes Sole Searching with MySpace, Fox
By Clint Boulton
Google will pay News Corp. $900 million through 2010 to be the exclusive search and keyword advertising sales provider for MySpace.com and other Fox Interactive Media Web sites owned by the media giant.
Google, which competes with Microsoft and Yahoo in the lucrative business for online search, will use its AdSense program to drive text-based advertising and keyword-targeted ads for Fox Interactive Media's network.
In a twist, Google will also have a right of first refusal on display advertising sold through third parties on Fox Interactive Media's network.
This is a considerable measure of control for Google, which hopes to leverage MySpace.com's millions of users to sell more ads.
The integration of Google's search services across Fox Interactive Media's network is slated to begin in the fourth quarter of 2006.
Google Goes Sole Searching with MySpace, Fox
By Clint Boulton
Google will pay News Corp. $900 million through 2010 to be the exclusive search and keyword advertising sales provider for MySpace.com and other Fox Interactive Media Web sites owned by the media giant.
Google, which competes with Microsoft and Yahoo in the lucrative business for online search, will use its AdSense program to drive text-based advertising and keyword-targeted ads for Fox Interactive Media's network.
In a twist, Google will also have a right of first refusal on display advertising sold through third parties on Fox Interactive Media's network.
This is a considerable measure of control for Google, which hopes to leverage MySpace.com's millions of users to sell more ads.
The integration of Google's search services across Fox Interactive Media's network is slated to begin in the fourth quarter of 2006.
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