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View Full Version : OMG, Adobe buys Macromedia for 3.4bn



UtwigMU
18th April 2005, 05:49
Adobe has taken over Macromedia:
Press release (http://www.adobe.com/aboutadobe/invrelations/adobeandmacromedia.html)

CNet (http://news.com.com/Adobe+to+buy+Macromedia+for+3.4+billion/2100-1014_3-5674501.html?tag=nefd.top)
ZDNet (http://www.zdnet.com/)
INQUIRER (http://www.theinquirer.net/?article=22611)

This leaves the print and web publishing field pretty barren of competition (with Quark and Corel kicking for how long).

schmosef
18th April 2005, 05:57
omg is right. the industry is truly shaking up.

Jessterw
18th April 2005, 06:47
I think the more appropriate response would be a four letter word that would get censored right quick. Can't see how anything good will come out of this.

lecter
18th April 2005, 07:53
What, you mean you can't see the benefits of one company practically owning the web/graphics design sector of the market? Like Alan Alda said in the Aviator "Monopoly? Noo...we're just saying that just one company can do it better" :D

BTW, interesting how they kept this mega-deal completely under wraps, didn't notice any rumors about this...

dbdg
18th April 2005, 08:31
Oh dear, can't see this being good!

omegaRED
18th April 2005, 09:50
****. Well, we better stick to MX2004 versions. I too dont see anything good coming out of this....

ZokesPro
18th April 2005, 09:53
I don't get it, why is this bad?

schmosef
18th April 2005, 10:00
Yeah,

I don't necessarily think it's a bad thing. Just surprising.

We'll have to wait and see how it plays out to make any further determinations.

Mergers of this size don't always go so well. Often the market value of the new company ends up being less than the value of the two companies when they were separate. This happens a lot when there's a big overlap in products and/or services. Since these companies are very different, I think that there's a good opportunity here. But also a big chance for risk.

Strategically for Macromedia, this might be the best thing possible in prep for what MS is planning with their Avalon technology.

UtwigMU
18th April 2005, 10:09
Because Adobe now that they got Macromedia under wraps has little competition (Corel = almost dead, ditto Quak, besides Draw+Quark+Photoshop+Dreamweaver = more expensive than Adobe suite).

They've gone from expand to maximize profits phase, expect worse licensing (activation, subscription...) and higher pricing with less innovation.

ZokesPro
18th April 2005, 10:22
Hmm, well, I guess only time can tell, but from what you guys have mentioned already it doesn't sound like a very positive move.

schmosef
18th April 2005, 12:37
Because Adobe now that they got Macromedia under wraps has little competition (Corel = almost dead, ditto Quak, besides Draw+Quark+Photoshop+Dreamweaver = more expensive than Adobe suite).

They've gone from expand to maximize profits phase, expect worse licensing (activation, subscription...) and higher pricing with less innovation.

I totally understand what you mean by less innovation and higher costs, but I don't think that they were really in direct competition. Maybe I'm wrong. As I understand it, they were both in content creation, but Adobe was more about static content and Macromedia was about dynamic content. It can be argued that Flash MX2004 is good enough to compete directly with Illustrator. I don't know if that's true but I have a book that's designed to teach the use of Flash for that purpose (I plan to learn it over the summer).

What I'm saying is that the situation of over priced software due to lack of competition already existed. MS will probably never beat Adobe is the design software space, but they have a chance to kill Flash and cold fusion as a web development platform. This seems like a good strategy for Macromedia. If Avalaon turns out to be as good as MS is claiming, Flash could be completely marginalized. If the new adobe finds a way to make their new suite of products work really seamlessly, it could breath new life into the Flash platform.

schmosef
18th April 2005, 12:38
I'm an old school PSP user. I really hope that Corel doesn't bork it.

UtwigMU
18th April 2005, 13:29
They were pretty much complementary:
Phtoshop - Fireworks
Illustrator - Freehand
GoLive - Dreamweaver
Macromedia has Flash and Coldfusion, which Adobe doesn't and Adobe has layout and document apps - PDF, InDesign, Pagemaker and videoediting apps, which Macromedia doesn't.

The only positive thing is Adobe becoming stronger and better probabilty of Microsoft being less capable of ramming some proprietary document on the market and stronger Adobe being present in web authoring.

For consumers this means less inovation and higher prices for software.

Jon P. Inghram
18th April 2005, 14:35
Woohoo, I hope they merge Acrobat reader and Flash together, I'd just love to see PDF's with animations in them! ;)

UtwigMU
18th April 2005, 14:48
In Ars news discussion I saw this is already being worked on, but didn't follow links.

What would be more interesting would be lean unobtrusive flash plugin being able to display .pdf files in browser instead of readers.

Jon P. Inghram
18th April 2005, 15:10
In Ars news discussion I saw this is already being worked on, but didn't follow links.

What would be more interesting would be lean unobtrusive flash plugin being able to display .pdf files in browser instead of readers.

Ick, I was only kidding about that, but looks like it's too late. :D

Adobe seems to be very good at bloating software, so I wouldn't count on any Flash based Acrobat plugins to be "unobtrusive."

I've got Acrobat set to not load inside the browser window already, and have FlashBlock active after I got tired of ads that slowed the system down noticibly. I guess they think everyones got "fast" systems now, a 1.4 GHz P3 isn't good enough to browse the web apparently. :rolleyes:

Nowhere
18th April 2005, 15:14
Ick, I was only kidding about that, but looks like it's too late. :D

Adobe seems to be very good at bloating software, so I wouldn't count on any Flash based Acrobat plugins to be "unobtrusive."

I've got Acrobat set to not load inside the browser window already, and have FlashBlock active after I got tired of ads that slowed the system down noticibly. I guess they think everyones got "fast" systems now, a 1.4 GHz P3 isn't good enough to browse the web apparently. :rolleyes:

If you move all (apart from search and ewh32) plugins in reader directory from plug_ins to optional (so they are loaded only when needed) it's quite fast (dual pII266 here and it's ok)

Jessterw
18th April 2005, 16:42
Adobe has released a FAQ (as a pdf of course):
http://www.adobe.com/aboutadobe/invrelations/pdfs/AdobeMacromediaFAQ.pdf

Jon P. Inghram
18th April 2005, 17:42
I think the pointy-haired boss wrote that release: "enable the deployment of a more robust cross-media, rich-client technology platform."

Jessterw
18th April 2005, 18:17
Agreed. What he really means is: "enable the deployment of far more bloated applications and plugins to enable the viewing of bloated documents and..."

Jessterw
21st April 2005, 06:16
John Gruber has a nice English translation of Adobe's FAQ on the matter:
http://daringfireball.net/2005/04/adobe_translation

Claymonkey
21st April 2005, 18:44
This whole thing makes baby jebus cry.

Claymonkey
21st April 2005, 18:46
John Gruber has a nice English translation of Adobe's FAQ on the matter:
http://daringfireball.net/2005/04/adobe_translation

:laugh: A very nice translation of the legal speak. Sigh, who wants to make a Freehand style program and form a company with me so Adobe can buy us out for a lot of money?