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TV industry notes that many young males are playing games rather than watching TV

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  • TV industry notes that many young males are playing games rather than watching TV

    MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary, conferences and research.


    ... During prime-time, 30.3 percent of men 18-34 are watching something on TV, but 2.1 percent of men 18-34 are using video games. That means that something like 7 percent to 8 percent of men 18-34 prime-time usage is going to video games," says Frydlewicz. "For teens, it's about 15 percent during prime-time. ...
    <TABLE BGCOLOR=Red><TR><TD><Font-weight="+1"><font COLOR=Black>The world just changed, Sep. 11, 2001</font></Font-weight></TR></TD></TABLE>

  • #2
    With the crap:non-crap ratio of TV shows these days, is anyone surprised?
    Blah blah blah nick blah blah confusion, blah blah blah blah frog.

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    • #3
      Yeah, like I really want to watch _another_ reality tv show.

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      • #4
        I gave up on tv around 94'
        If there's artificial intelligence, there's bound to be some artificial stupidity.

        Jeremy Clarkson "806 brake horsepower..and that on that limp wrist faerie liquid the Americans call petrol, if you run it on the more explosive jungle juice we have in Europe you'd be getting 850 brake horsepower..."

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        • #5
          The point of the article was summed up in the very first line ...
          In a move that could bring video games into the advertising mainstream, ...
          ... i.e., expect a lot more ads in your video games.
          <TABLE BGCOLOR=Red><TR><TD><Font-weight="+1"><font COLOR=Black>The world just changed, Sep. 11, 2001</font></Font-weight></TR></TD></TABLE>

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          • #6
            Originally posted by xortam
            The point of the article was summed up in the very first line ... ... i.e., expect a lot more ads in your video games.
            "You have beaten the boss on level 13, now kick back, relax and pop the top of that Pepsi(tm) while you wait for the next level to load"
            Juu nin to iro


            English doesn't borrow from other languages. It follows them down dark alleys, knocks them over, and goes through their pockets for loose grammar.

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            • #7
              The worst so far has been Enter the Matrix. That game has tons of billboards in it for Powerade, and intel, and Samsung. So damn annoying, since the performance of the game was already so bad.
              Gigabyte P35-DS3L with a Q6600, 2GB Kingston HyperX (after *3* bad pairs of Crucial Ballistix 1066), Galaxy 8800GT 512MB, SB X-Fi, some drives, and a Dell 2005fpw. Running WinXP.

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              • #8
                Don't we already have that annoying "nVidia, the way it's meant to be played" popping up in all these games?

                I stopped watching TV for the most part when they cancelled Married with Children. Now they've stopped making new episodes of Futurama, the only thing I watch on TV is 24. That show just rocks. Unfortunately it's on right after American Idol (yuck) so sometimes I catch the last few minutes of that horrible show...

                I'm just waiting for a Tampon commercial to show up in Unreal Tournament 2005 now....

                Leech
                Wah! Wah!

                In a perfect world... spammers would get caught, go to jail, and share a cell with many men who have enlarged their penises, taken Viagra and are looking for a new relationship.

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                • #9
                  I have to admit, American Idol & The Apprentice are guilty pleasures for me.

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                  • #10
                    I wouldn't have a problem with mild product placement in games, if that means smaller developers can get better funding, and bigger developers can spend a bit more on beta testing. I don't see the problem if the soda vending machine in a game is a coke or pepsi machine, or if the billboards in games show real advertisement. Of course, this sort of stuff would be hard to do in medieval/fantasy games. I don't want a mountain dew instead of a mana potion.

                    AZ
                    There's an Opera in my macbook.

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                    • #11
                      But it doesn't mean that, az. It just means the distributors will pocket more money. We will not see better games. We will not see cheaper games. We will just see advertisements.
                      Gigabyte P35-DS3L with a Q6600, 2GB Kingston HyperX (after *3* bad pairs of Crucial Ballistix 1066), Galaxy 8800GT 512MB, SB X-Fi, some drives, and a Dell 2005fpw. Running WinXP.

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                      • #12
                        It could just be that the video game vixens are better endowed.

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                        • #13
                          I know it won't mean cheaper games, Wombat, but it MAY mean easier funding for smaller studios (provided they could get advertising deals - of course they'll get less money per... i don't know, second of screen time than the Sims etc., but it may just be enough to make a project financially feasible).

                          Speaking of the sims, did the american version of that also feature product placement? In germany, the newspaper wasn't called "newspaper", but "Bild", the biggest german daily newspaper (not quite as bad as the Sun, but still bad ).

                          AZ
                          There's an Opera in my macbook.

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                          • #14
                            The American version had McDonalds restaurants that you could own, and the food supposedly made you "happier." Whatever, I never played Sims.
                            Gigabyte P35-DS3L with a Q6600, 2GB Kingston HyperX (after *3* bad pairs of Crucial Ballistix 1066), Galaxy 8800GT 512MB, SB X-Fi, some drives, and a Dell 2005fpw. Running WinXP.

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                            • #15
                              I've still got two sealed boxes of Sims -- Deluxe Edition and hot date expansion pack. I got them as a gift from my nephew who worked testing at EA for awhile. I never saw any other EA game that interested me so I didn't bother trading them in.

                              I'm sure they can make the advertising fun and interesting and it should help all involved industries. Working the revenue from video games will help the companies fund new product development. Pay up and enjoy or suffer the consequences.
                              <TABLE BGCOLOR=Red><TR><TD><Font-weight="+1"><font COLOR=Black>The world just changed, Sep. 11, 2001</font></Font-weight></TR></TD></TABLE>

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